Advertise With AcademicKeys.com

Overview

Businesses, organizations, and universities may purchase advertising displays on AcademicKeys.com. Our advertisements reach the decision makers in higher education and can be used to promote a variety of products and services, such as books, technology, conferences, and academic programs. Academic Keys is a leading online recruitment resource for higher education, with over 1,000,000 page views per month from 60,000 unique users that rely on AcademicKeys.com.

• Demographics and Website Traffic
• Placement, Rates and Tracking
• Ad Specifications
• Contact Us
• FAQ

Demographics

Our audience is comprised of a large percentage of the higher education market, making AcademicKeys.com a great place to advertise.

Top administrators and faculty, people who regularly make purchase decisions, account for 99% of our total audience.

• ~5,600 of our users are executive administrators
• ~50,000 are top administrators
• ~490,000 are faculty

Website Traffic

Over 560,000 faculty members and senior administrators use AcademicKeys.com. The average monthly traffic on AcademicKeys.com is a great indicator of our reach and influence.

Each month there are...

• Over 1,000,000 page views
• Over 100,000 unique visitors
• Over 560,000 registered subscribers to our e-fliers, the monthly job update
• Each subscriber receives at least one of our 16 discipline specific e-fliers

Placement

Ads on AcademicKeys.com are placed in specific disciplines and are targeted to specific types of users. Advertisers select the discipline and users to create a focused and effective marketing campaign.

Advertisers choose a discipline from:

Advertisers choose target users from:

• Employers
• Job Seekers
• General Users

Rates

Ads are available on a quarterly or annual basis. Rates are based on the discipline and users targeted. Please contact us for a formal quote.

Tracking

We accept third-party tracking tags from ad servers. We also internally track all impressions and click through rates. Reports from our internal tracking system are available to our advertisers at any time.

Ad Specifications

• Recommended file sizes: between 1 kilobyte and 100 kilobytes, negotiable.
• File formats: PNG, JPEG, GIF, or Flash file formats. Static or rich media, iframes, and layers.
  (All advertisements are subject to review before being posted.)

Micro Banner Size: 160x40 pixels Price: $180 USD / 3 months Small Banner Size: 160x80 pixels Price: $300 USD / 3 months Large Banner Size: 160x160 pixels Price: $500 USD / 3 months

Double Banner Size: 160x320 pixels Price: $900 USD / 3 months

Contact Us

For more information about advertising on AcademicKeys.com please contact:

Online Advertising:

Tom Anderson
Marketing and Sales Manager

Recruitment Advertising:

Frequently Asked Questions

1. What is an impression?
   An impression is counted every time an advertisement is displayed on our Website. Only one impression is counted each time, even is the ad has moving images.
2. How is the CPM approximated?
   CPM is the cost for a thousand impressions. We charge for advertisements based on the time the ad runs rather than the number of impressions displayed.
   
   We list an approximate CPM for each placement option. The approximate CPM is calculated using the number of anticipated impressions and the actual cost of the ad. The number of anticipated impressions is estimated based on the impressions generated in the previous months.
3. What is a page view?
   Page views are used to measure website traffic. One page view is counted every time a page is read. The number of impressions differs from the number of page views because there can be multiple ads on a single page.
4. How can I monitor my ad?
   Academic Keys monitors impressions and click through rates. Advertisers may have access to information about their ad by contacting us at any time. Advertisers are welcome to use third party tracking tags to monitor hits and click through rates.
5. What pages are associated with Employers, Job seekers and General Users?
   An ad is placed on pages that correspond with the target user and discipline selected.
   
   Employer pages include all pages associated with posting a job. (Pages titled: My Account, Why AcademicKeys.com, Pricing, Edit my Jobs, Search Applicants, and Promotions)
   
   Job Seeker pages include pages associated with finding a Job. (Pages titled: Search for Jobs, Browse all Jobs, Post Resume, Subscribe, Useful Links, and every Detailed Job Description)
   
   General User pages include pages associated with our "About Us" information, our "Who's Who", and our "Academic Resources". (Pages titled: About Us, Contact Us, What's New, FAQ, Testimonials, User Tools, Search/Browse Who's Who, Add Me, Conferences, Journals, Grants and Shared Resources)